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Camera manufacturer, designer of image capture at a time when film sets are opening to digital, Sony is joining the AFC. Sony’s involvement in the film world, but especially in the capture of the image, for many years is a reality that has resulted in new additions to the director of photography’s vocabulary: the 750, the 900, then the F23, and finally the F35 which is currently making its appearance among rental houses.
There was an urgent need to involve all this work and reflection in the dynamic that inhabits the AFC.