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Having shot two commercials and a promotional film with Alexa, cinematographer Darius Khondji, AFC, ASC, has used Arri’s latest digital camera in a number of different environments. All three productions were designed to be viewed on both the small and the big screen; the promotional film was a 3D project for Mercedes while the commercials were a Dior spot directed by Jean Jacques Annaud and a Gautier spot directed by Jean-Baptiste Mondino.